Revo's Product Management Glossary

A system for creating, publishing, and overseeing APIs, enabling organizations to control access, monitor usage, and ensure security and scalability of their API ecosystem.

A technique for organizing ideas and insights into logical groups to identify patterns and relationships, often used in brainstorming sessions and problem-solving.

A technique used to identify, visualize, and validate key assumptions underlying product decisions, helping teams prioritize research and testing efforts.

A collaborative process of reviewing, refining, and prioritizing items in the product backlog to ensure it remains up-to-date and aligned with project goals.

A marketing strategy that groups customers based on their behaviors, usage patterns, and interactions with a product or service to tailor offerings and improve user experience.

A deployment strategy that minimizes downtime by running two identical production environments, allowing for seamless updates and quick rollbacks if issues arise.

A separate line of development in version control, allowing parallel work on different features or fixes without affecting the main codebase.

A visual representation of work completed versus time, used to track project progress and predict completion dates in agile development.

A visual tool that tracks project progress by showing completed work against the total scope over time, helping teams monitor velocity and forecast completion dates.

A strategic technique that identifies and visualizes an organization's core abilities, processes, and resources, enabling product managers to align product development with business objectives and identify areas for improvement or innovation.

A deployment strategy where a new version of software is gradually rolled out to a small subset of users before full release, allowing for real-world testing and easy rollback if issues arise.

A usability evaluation method where evaluators step through user tasks to identify potential issues in the interface design and user experience.

Adherence to legal, regulatory, and industry standards throughout the product lifecycle to ensure safety, quality, and ethical practices.

An ongoing process of gathering customer insights and feedback to inform product decisions and improvements throughout the product lifecycle.

The process of verifying a website or web application's functionality, appearance, and performance across different web browsers and devices to ensure consistent user experience.

A group of individuals from different departments or areas of expertise working together to achieve a common goal or complete a specific project.

The time it takes for a company to recover the cost of acquiring a new customer through revenue generated from that customer.

The percentage of customers who stop using a product or service within a given time period.

A metric measuring the ease or difficulty customers experience when interacting with a product or service, used to assess and improve customer satisfaction and loyalty.

A visual tool used by product managers to gain deeper insights into customer needs, behaviors, and emotions, helping to guide product development and decision-making processes.

A process of collecting, analyzing, and acting on customer feedback to continuously improve products and services, informing product decisions and enhancing customer satisfaction.

A data analysis approach that tracks and visualizes customer interactions across multiple touchpoints and channels, providing insights to optimize the overall customer experience and improve business outcomes.

The process of introducing new customers to a product or service, guiding them through initial setup, and ensuring they understand how to use key features effectively.

Quantitative measures used to evaluate and optimize the process of introducing new customers to a product or service, tracking their initial engagement and success.

Fictional profiles representing typical users of a product, used to guide design and marketing decisions.

The percentage of customers who continue using a product or service over a specific period, indicating customer loyalty and satisfaction.

The process of dividing a company's customer base into distinct groups based on shared characteristics, behaviors, or needs to tailor marketing strategies and product offerings more effectively.

A decision-making model that defines four roles: Driver (leads the process), Approver (makes final decisions), Contributor (provides input), and Informed (kept updated on progress).

A technique for releasing new features to a subset of users without making them visible, allowing for testing and evaluation in a production environment before full deployment.

User interface design techniques that manipulate or deceive users into making unintended decisions, often benefiting the business at the expense of the user's experience or interests.

The protection and responsible handling of user information collected, stored, and processed by a product or service, ensuring compliance with regulations and maintaining user trust.

The process of using quantitative information and metrics to guide strategic choices and actions in product development and management.

A software design pattern that promotes loose coupling by allowing external components to be injected into a system, enhancing modularity and testability.

The process of identifying, organizing, and controlling external components or libraries that a software project relies on to function properly.

A time-constrained, five-phase process for rapid product ideation, prototyping, and testing with users to validate solutions and reduce risks.

A set of reusable components, guidelines, and standards that ensure consistency and efficiency in product design and development across an organization.

A human-centered approach to problem-solving that emphasizes empathy, ideation, prototyping, and testing to create innovative solutions for users' needs.

Standardized design variables that define visual elements across a product's interface, ensuring consistency and scalability in design systems.

The practice of using one's own product or service internally to test and improve it before releasing it to customers.

A concise, compelling summary of a product or idea delivered in the time it takes to ride an elevator, typically 30-60 seconds, designed to quickly capture interest and convey key value propositions.

A qualitative research method involving direct observation and interaction with users in their natural environment to gain deep insights into their behaviors, needs, and pain points related to a product or service.

The process of encouraging and tracking users' acceptance and utilization of new product features or functionalities over time.

A technique that allows developers to enable or disable specific features in software without changing code, enabling controlled rollouts and A/B testing.

A phased introduction of a new product feature to a subset of users or markets, allowing for controlled testing and gradual expansion before full release.

A software development technique that allows features to be enabled or disabled dynamically, facilitating controlled rollouts, A/B testing, and risk mitigation in product development.

A hierarchical representation of product features, organized to show relationships and dependencies between different functionalities or components.

Obstacles or challenges in a user's journey that hinder smooth interaction with a product or service, potentially causing frustration or abandonment.

A method of analyzing user behavior through a series of steps or stages in a process, typically used to identify where users drop off or convert in a product or service journey.

The process of improving each stage of a customer's journey through a sales or conversion funnel to increase overall conversion rates and revenue.

A visual timeline tool used to display project tasks, durations, and dependencies, helping product managers plan and track progress.

Quantitative measures used to track and evaluate a product's expansion, adoption, and success over time.

A visual representation of data using colors to indicate intensity or frequency, helping product managers identify patterns, trends, and areas of focus in user behavior or product performance.

A usability inspection method where experts evaluate a product's interface against established design principles to identify potential usability issues and improvements.

A detailed, visually accurate representation of a product's user interface, closely resembling the final design and functionality.

A detailed description of the type of customer who would benefit most from a product or service, used to guide marketing and development efforts.

The alignment between a product idea and a viable market opportunity, indicating potential for success and customer demand.

The organization and structure of information within a product or system to enhance usability, findability, and user experience.

A method for measuring and evaluating progress in startups and new product development, focusing on actionable metrics rather than vanity metrics to validate learning and guide decision-making.

A structured process for evaluating and filtering new product ideas, progressing from a large number of initial concepts to a few viable options for development and launch.

A framework for scaling Scrum to multiple teams working on a single product, emphasizing simplicity and cross-functional collaboration.

An iterative approach to creating products that emphasizes rapid prototyping, customer feedback, and continuous improvement to minimize waste and maximize value.

An iterative approach to product design that emphasizes rapid prototyping, user feedback, and continuous improvement, focusing on validating assumptions and reducing waste in the development process.

The process of adapting a product or service to meet the language, cultural, and functional requirements of a specific target market or region.

A basic visual representation of a product's layout and functionality, typically hand-drawn or created with simple tools, used to quickly explore and communicate design ideas.

The percentage of a target market that has purchased or adopted a specific product or service.

Combining features, products, or teams to create a unified offering or streamline operations.

A visual display of key performance indicators (KPIs) and data points that provide a quick overview of a product's or project's performance, allowing product managers to monitor progress, identify trends, and make data-driven decisions.

An architectural approach where a software application is composed of small, independent services that communicate via APIs, enabling easier scalability, maintenance, and deployment of individual components.

A scaled Scrum approach for multiple teams working on a single product, emphasizing cross-team collaboration and integration.

The process of ensuring that Objectives and Key Results (OKRs) at different levels of an organization are consistent and support each other, promoting cohesive goal-setting and execution across teams and departments.

The ability to monitor, measure, and understand the internal state of a system through its external outputs, enabling better troubleshooting and performance optimization.

A method to prioritize product features or opportunities based on their potential value and feasibility, helping product managers make data-driven decisions about resource allocation and development priorities.

Personally Identifiable Information: Data that can be used to identify or locate an individual, such as name, address, or social security number.

The process of creating detailed, fictional user profiles to represent target customer segments, helping product teams better understand and empathize with user needs, behaviors, and motivations when making product decisions.

The alignment between a product's positioning strategy and its target market's needs, preferences, and perceptions, ensuring effective differentiation and resonance with intended customers.

A tool used to evaluate and rank tasks, features, or initiatives based on predefined criteria, helping product managers make informed decisions about resource allocation and project priorities.

The alignment between a specific problem experienced by customers and the proposed solution offered by a product or service, validating that the solution effectively addresses the identified problem.

Software applications that collect, analyze, and visualize data about user behavior, engagement, and performance metrics to help product teams make data-driven decisions and improve their products.

A brainstorming technique where teams design a hypothetical product package to identify key features, benefits, and selling points, helping to clarify product vision and marketing strategy.

A strategy to distinguish a product from competitors by emphasizing unique features, benefits, or attributes that provide added value to customers.

A strategy to distinguish a product from competitors by emphasizing unique features, benefits, or attributes that provide added value to customers.

A systematic approach to gathering, analyzing, and acting on customer feedback throughout the product lifecycle to improve user satisfaction and product performance.

A systematic approach to testing new product features or changes by comparing different versions to determine which performs better and drives desired outcomes.

Quantitative indicators used to assess and monitor the overall performance, usage, and success of a product throughout its lifecycle.

The process of generating and developing new product ideas through brainstorming, research, and creative thinking techniques to address market needs or solve customer problems.

A systematic approach to managing the entire lifecycle of a product from inception, through design and manufacturing, to service and disposal.

Measurable goals and key results that define and track product success, aligning team efforts with overall business objectives.

A visual representation that plots competing products or brands on a two-dimensional graph based on key attributes, helping to identify market gaps and strategic positioning opportunities.

A user who has experienced value from a product through a free trial or freemium model and exhibits characteristics indicating they are likely to become a paying customer.

A meeting where the product team reflects on past product development cycles, discussing successes, challenges, and lessons learned to improve future processes and outcomes.

A strategic document outlining the planned development and release of product features, enhancements, and milestones over time, guiding the product's evolution and aligning stakeholders.

A document outlining the features, functionality, and requirements of a product, serving as a guide for development teams and stakeholders.

A hierarchical classification system used to categorize and organize products into groups based on shared characteristics, attributes, or intended use.

A sales approach where the product itself drives customer acquisition, conversion, and expansion, relying on user experience and product value to generate revenue and growth.

A visual tool used to align product features with market needs, helping teams assess and achieve product/market fit by mapping customer segments, value propositions, and key product attributes.

A design principle that presents information gradually, revealing details as needed to reduce complexity and cognitive load for users.

The practice of crafting and refining input instructions for AI language models to generate desired outputs or behaviors, enhancing the effectiveness of AI-powered features in product development.

A code change proposal submitted by a developer for review and integration into the main codebase, allowing for collaboration and quality control before merging.

A research method that focuses on gathering non-numerical data through interviews, observations, and open-ended questions to gain deep insights into user behaviors, needs, and motivations for product development and improvement.

A data-driven approach to product development and decision-making, using statistical analysis and measurable metrics to validate hypotheses and inform product strategies.