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Churn Rate

Churn rate refers to the percentage of customers who stop using a product or service over a specific period. It is a crucial metric for Product Managers to track customer retention and satisfaction.

Why It Matters

- Understanding churn rate helps Product Managers make data-driven decisions to improve customer retention strategies.
- It highlights areas where the product may need enhancement to meet customer needs better and reduce turnover.

How It’s Used

- Churn rate is analyzed to prioritize features that can improve user retention.
- Teams discuss strategies to reduce churn based on feedback and data.
- AI tools can predict potential churn, aiding proactive measures to retain customers.

Related Terms

- Customer Churn
- Customer Retention Rate
- Product Analytics

Additional Resources

1. Churn Rates in Product Management
2. What is Churn? | Definition and Overview
3. Product Management 101: Churn

AI Product Management Context

Revo can help Product Managers by providing insights into churn patterns through data analysis, enabling them to address issues proactively and improve customer retention strategies.