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Cohort analysis is a behavioral analytics technique that groups users based on shared characteristics over a specific timeframe, often used to track user behavior over time.
- Helps product managers identify user trends and behaviors, enabling data-driven decision-making.
- Significant in optimizing user engagement and retention strategies.
- Employed in product roadmaps to forecast future trends and product needs.
- Utilized during sprints or team discussions to refine product features based on user data.
- Incorporated in AI workflows to enhance predictive analytics models.
- Customer Churn
- Retention Analysis
- User Engagement Metrics
- Cohort analysis: 4 use cases for product managers
- Introduction to Cohort Analysis
- Cohort Analysis 101: A Must-Have Skill for Product Managers
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