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Customer Retention Rate

Customer Retention Rate refers to the percentage of customers a company retains over a specific period. It measures how well a company maintains its customer base and is a crucial metric in evaluating customer loyalty and satisfaction.

Why It Matters

The Customer Retention Rate is important in Product Management because it impacts decision-making and strategic planning. A high retention rate suggests that customers are satisfied and likely to continue using the product, which can lead to increased revenue and growth opportunities.

- It helps in assessing customer loyalty and satisfaction.
- It is significant in understanding the effectiveness of customer retention strategies.

How It’s Used

- In product roadmaps, to prioritize features that enhance customer satisfaction.
- During sprints or team discussions, to address issues related to customer churn.
- As part of AI workflows or analyses, to predict customer behavior and improve user experience.

Related Terms

1. Customer Churn
2. Customer Feedback Loop
3. Customer Journey Analytics

Additional Resources

1. 16 Product Retention Strategies Every Product Manager Should Know
2. Customer Retention Rate + Formula: A Guide for 2024
3. 10 Key Customer Retention Metrics in Product Management

AI Product Management Context

Revo helps product managers analyze customer retention metrics by providing tools for data analysis and visualization, enabling informed decisions to improve retention strategies.