Customer Segmentation

Customer Segmentation is the process of dividing a customer base into distinct groups of individuals that share similar characteristics. This allows businesses to target each group with tailored marketing strategies, improving customer satisfaction and engagement.

Why It Matters

- By understanding different customer segments, product managers can make informed decisions about product features, pricing, and marketing strategies.
- In product management, effective customer segmentation can streamline workflows and enhance team dynamics by aligning team efforts towards the needs of specific customer groups.

How It’s Used

- Customer segmentation helps prioritize features that cater to the most valuable customer segments.
- Teams use segmentation insights to focus on features that will drive the most impact for key segments.
- AI tools can automate the segmentation process, providing real-time insights for product managers.

Related Terms

- Behavioral Segmentation
- Customer Journey Analytics
- Customer Personas

Additional Resources

- Customer Segmentation: A Step by Step Guide for Growth
- How to Use Customer Segmentation to Improve the ...
- Customer Segmentation: How to Get Started and Win in 2023

AI Product Management Context

Revo helps product managers effectively segment customers by providing insights and analytics tools that facilitate real-time segmentation. This allows for dynamic adjustments in strategy to improve product-market fit and enhance customer engagement.