Dark Launching

Dark launching is a technique in product management where new features are released to a small, controlled group of users before a wider release. This allows teams to test the feature in a real-world environment without affecting the entire user base.‍

Why It Matters

Dark launching is crucial in AI Product Management as it allows for risk mitigation and testing of new features. It impacts decision-making by providing real-time feedback from a segment of users, enabling teams to refine features before a full rollout. This practice significantly affects workflows and team dynamics by integrating testing phases into the development process.‍

How It’s Used

- In product roadmaps to plan gradual feature rollouts.
- During sprints or team discussions to prioritize which features to dark launch.
- As part of AI workflows or analyses to gather data on feature performance.‍

Related Terms

- Feature Flag
- A/B Testing
- Canary Release

Additional Resources

1. Dark Launch 101: How to Release Successful Features?
2. The Only Guide to Dark Launching You'll Ever Need
3. Dark Launch: How to Release Features Safely 101

AI Product Management Context

Revo can facilitate dark launching by helping product managers manage feature releases effectively. With Revo, you can track which features are in the dark launch phase and gather analytics on their performance, assisting in making informed decisions about broader rollouts.