Dark patterns are design choices made in products and services to manipulate users into taking actions that benefit the company, often at the user's expense. These deceptive practices are subtle and usually exploit cognitive biases to drive user behavior.
Understanding dark patterns is crucial in AI Product Management and Product Management to ensure ethical product design. It impacts decision-making by highlighting the importance of user trust and transparency. Avoiding dark patterns is significant for maintaining positive processes, workflows, and team dynamics as it fosters an ethical approach to product development.
Examples of dark patterns can often be found in:
- Product roadmaps where ethical standards are emphasized.
- Sprints or team discussions to ensure transparency and user-centric design.
- Evaluating and analyzing AI workflows to avoid manipulative designs.
- Risk Management
- Compliance
- User-Centered Design (UCD)
- The Dark Side of Product Management
- Warning: The Hidden Dangers of Dark Patterns in Product
- Dark Patterns: 12 Tricks You Should Never Use in Your Design
Revo, as a tool, helps Product Managers identify and eliminate dark patterns by providing insights and analytics that promote user-friendly and ethical design practices, ensuring the integrity of user interactions with the product.