Design Thinking

Design Thinking is an approach to problem-solving that involves understanding user needs, challenging assumptions, and redefining problems to identify alternative strategies and solutions.

Why It Matters

Design Thinking is essential in Product Management because it fosters innovation and creativity. It impacts decision-making by prioritizing user-centric strategies, enhancing processes, workflows, and team dynamics to create effective products.

- Encourages empathy and a deeper understanding of users.
- Promotes collaboration and iterative testing for better results.

How It’s Used

- In product roadmaps to prioritize features based on user needs.
- During sprints or team discussions to brainstorm and test ideas.
- As part of AI workflows to ensure solutions are user-focused and practical.

Related Terms

- User-Centered Design (UCD)
- Information Architecture
- Usability Testing

Additional Resources

- IDEO's Design Thinking Blog
- Design Thinking Blog - IDEO U Articles
- What Is Design Thinking & Why Is It Important? - HBS Online