The Kano Model is a framework used in product management to prioritize features based on customer satisfaction. Developed by Professor Noriaki Kano in the 1980s, it helps identify which features will satisfy and delight customers the most.
The Kano Model is crucial in AI product management and product management as it influences decision-making by categorizing features into basic, performance, and delight categories. This categorization impacts:
- Helps product managers focus on features that enhance customer satisfaction.
- Guides teams in aligning features with customer needs, improving workflows and processes.
- In product roadmaps to prioritize feature development.
- During sprints or team discussions to decide on feature implementation.
- As part of AI workflows to analyze customer feedback and preferences.
- Prioritization Matrix
- Feature Rollout
- Feature Adoption
- What is the Kano Model? | ProductPlan
- A Product Manager's Guide to the Kano Model | Prodify Group
- The Kano Model: A Game-Changer for Product Managers | Beyond the Backlog
Revo assists product managers in applying the Kano Model by providing insights into prioritizing features that align with customer satisfaction, thereby enhancing the product development process.