Localization

Localization is the process of adapting a product or service to meet the language, cultural, and regulatory requirements of a specific target market. This involves not just translation but also modifying content to align with the local culture and preferences.‍

Why It Matters

Localization is crucial in product management as it ensures products are accessible and relevant to a global audience. By localizing, product managers can expand their market reach and improve user satisfaction.

- It impacts decision-making by highlighting the need for cultural insights and adaptations in product features.
- Its significance lies in its ability to improve user engagement and customer satisfaction across diverse markets.‍

How It’s Used

- Localization is often integrated into product roadmaps to align with regional launches.
- During sprints, teams may focus on localizing features and content for specific markets.
- It's pivotal in AI workflows where language models need to understand and generate contextually relevant responses in different languages.‍

Related Terms

- Risk Management
- Compliance
- Cross-Browser Testing‍

Additional Resources

- From Zero to Hero: Product Localization for Global Markets
- How To Develop A Localization Strategy For Global Markets
- Understanding the Power of Product Localization Strategy