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Net Promoter Score (NPS)

Net Promoter Score (NPS) is a metric used to gauge the loyalty of a customer to a company. It is obtained by asking customers how likely they are to recommend a product or service to others.

Why It Matters

NPS is crucial in AI Product Management and general Product Management as it provides valuable insights into customer loyalty and satisfaction. It impacts decision-making by highlighting areas needing improvement and understanding customer sentiment. Its significance spans across processes, workflows, and team dynamics by helping prioritize features and enhancements based on customer feedback.

How It’s Used

- In product roadmaps to prioritize features that increase customer satisfaction.
- During sprints or team discussions to address customer feedback and improve the product.
- As part of AI workflows or analyses to enhance user experience and retention.

Related Terms

- Customer Feedback Loop
- Customer Churn
- Customer Retention Rate

Additional Resources

- Net Promoter Score: A guide to NPS
- What is a Good Net Promoter Score? (2024 NPS Benchmark)
- Net Promoter Score Is as Much about You as It Is about Us

AI Product Management Context

Revo helps product managers leverage NPS effectively by integrating it into data-driven decision-making processes, allowing for continuous product improvement and customer satisfaction tracking.