Product Positioning

Product positioning is the strategic process of deciding how to present your product in the market relative to competitors. This defines where your product or service fits in the marketplace and why it is better than alternative solutions.‍

Why It Matters

Product positioning is crucial in AI Product Management and Product Management because:
- It impacts decision-making by guiding marketing, sales strategies, and product development.
- Its significance in processes, workflows, or team dynamics lies in aligning the team on the unique value proposition and target audience.‍

How It’s Used

- In product roadmaps: Positioning helps prioritize features that align with market needs.
- During sprints or team discussions: Ensures the team focuses on tasks that enhance the product's market position.
- As part of AI workflows or analyses: Guides data-driven decisions to refine product offerings.‍

Related Terms

- Product Positioning Map
- Product-Market Fit
- Value Proposition‍

Additional Resources

- What Is Product Positioning? Tips, Templates, and Examples
- What is Product Positioning? | Definition and Overview
- Product Positioning and How to Do It right

AI Product Management Context

Revo can assist Product Managers in building and managing effective product positioning strategies by providing tools for market analysis, positioning maps, and collaborative platforms to ensure a coherent product vision.