Qualitative Research

Qualitative Research is a method of gathering non-numeric data to understand concepts, opinions, or experiences. It is often used in product management to gain insights into user behaviors and motivations.‍

Why It Matters

- Decision-making Impact: Qualitative research provides deep insights that are crucial for making informed product decisions and improving user experiences.
- Significance in Workflows: It helps teams understand user needs, enabling more effective product design and strategy planning.‍

How It’s Use

‍- In product roadmaps: Helps prioritize features that align with user needs and expectations.
- During sprints or team discussions: Offers a basis for discussing potential product improvements.
- As part of AI workflows or analyses: Provides context and understanding not captured by quantitative data alone.‍

Related Terms

- User-Centered Design (UCD)
- User Experience (UX)
- Persona Development

Additional Resources

- Product Manager's Guide to Qualitative Research - GoPractice
- Four Stages of Product Development Where Qualitative Research Counts
- Qualitative vs. Quantitative Data for Product Managers

AI Product Management Context

Revo helps product managers integrate qualitative research into their workflows by providing tools for collecting and analyzing qualitative data, allowing for more holistic product insights and user-centric development.