Serviceable Available Market (SAM) refers to the portion of the Total Addressable Market (TAM) that a company can realistically target with its products or services within the current business operations and constraints.
Understanding SAM is crucial in AI Product Management and general Product Management as it helps define the boundaries of a product's reach:
- It impacts decision-making by focusing efforts on markets that can be effectively reached and served.
- It plays a significant role in planning processes, workflows, or team dynamics to ensure resources are optimally allocated.
- In product roadmaps to define realistic market targets.
- During sprints or team discussions to prioritize market-related tasks.
- As part of AI workflows or analyses to determine market focus.
- Serviceable Obtainable Market (SOM)
- Total Addressable Market (TAM)
- Market Penetration
- Product Market Fit Analysis: Understanding TAM, SAM, SOM
- TAM, SAM & SOM: What Do They Mean & How Do You ...
- Serviceable Addressable Market (SAM)
Revo assists product managers by enabling data-driven decisions to accurately identify and target the Serviceable Available Market, ensuring that product efforts align with the most reachable customer segments.