Serviceable Obtainable Market (SOM)

Serviceable Obtainable Market (SOM) is the portion of the Serviceable Available Market (SAM) that a company can realistically capture. It represents the actual revenue opportunity available to a company from the addressable market.

Why It Matters

Understanding SOM is crucial for Product Managers and AI Product Managers because:
- Impacts Decision-Making: It helps prioritize resources and strategies, focusing on segments that offer the highest potential returns.
- Significance in Processes and Workflows: It guides the marketing and sales efforts to align with achievable market goals, ensuring efficient resource allocation and strategic planning.‍

How It’s Used

Examples of SOM usage include:
- In Product Roadmaps: Determining the target market segment to focus on within the roadmap.
- During Sprints or Team Discussions: Aligning team efforts with market opportunities that are realistically achievable.
- As Part of AI Workflows or Analyses: Analyzing historical data to refine market strategies and improve AI product offerings.‍

Related Terms

- Total Addressable Market (TAM)
- Serviceable Available Market (SAM)
- Product-Market Fit

Additional Resources

- TAM/SAM/SOM - Productfolio
- TAM, SAM & SOM: What Do They Mean & How Do You - HubSpot
- Serviceable Obtainable Market (SOM) - Klipfolio

AI Product Management Context

Revo helps AI Product Managers in determining their SOM by providing insights into market trends and competitive analysis, enabling them to target feasible market opportunities effectively. For example, Revo can assist in identifying the segments where AI solutions may have the most significant impact and help in aligning product strategies with market realities.