Time to Market (TTM)

Time to Market (TTM) refers to the period it takes from when a product is conceived until it is made available for sale. This metric is crucial in determining the speed and efficiency of a product development process.‍

Why It Matters

Time to Market is significant in AI Product Management and Product Management because it impacts the ability to respond to market demands and opportunities quickly.

- Decision-Making Impact: A shorter TTM allows companies to capitalize on market trends and consumer demands faster, leading to competitive advantages.
- Process and Workflow Significance: Efficient TTM processes can streamline workflows and improve team dynamics, ensuring all parts of the organization are aligned towards rapid delivery.‍

How It’s Used

- Product Roadmaps: TTM is often a key consideration in planning product roadmaps, helping prioritize features and releases.
- Sprints or Team Discussions: During agile sprints, TTM can guide discussions on feature prioritization and release readiness.
- AI Workflows or Analyses: In AI product workflows, optimizing TTM can facilitate faster feedback loops and development iterations.‍

Related Terms

- Feature Rollout
- Release Management
- Product Lifecycle Management (PLM)

Additional Resources

1. Time To Market (TTM) Defined & Why It's Important
2. Product Time to Market, The Complete Guide
3. What Is Time to Market (TTM)? A Guide for Product Managers

AI Product Management Context

Revo assists product managers in optimizing Time to Market by providing tools for efficient project tracking and team collaboration, ensuring that all project phases are aligned for quick and effective product launches.