User Persona

A User Persona is a fictional character that represents a specific user type within a targeted demographic. This persona is used in product management to guide decisions about product features, interactions, and design. It provides insights into the needs, behaviors, goals, and challenges of the target audience.‍

Why It Matters

- Decision-Making Impact: User Personas help product managers and teams make informed decisions by focusing on the real needs of users. This ensures that product features are relevant and user-friendly.
- Significance in Processes: They play a crucial role in aligning the product development process with user expectations, enhancing team dynamics by ensuring everyone is on the same page regarding user needs.‍

How It’s Used

- In Product Roadmaps: User Personas help define the roadmap by prioritizing features that meet users' needs.
- During Sprints or Team Discussions: They are used to keep user needs at the forefront during development.
- As Part of AI Workflows or Analyses: They guide AI solutions to be more user-centric by understanding user behaviors and patterns.‍

Related Terms

- Persona Development
- User-Centered Design (UCD)
- Design Thinking

Additional Resources

- How to Create Product Personas + Examples
- What is a Persona? | Definition and Overview
- How Should Product Managers Define User Personas