User feedback is essential to product development and management.

The process requires product teams to gather all the data they can. However, analyzing and gathering feedback takes a lot of time, which can delay the product’s development. 

Here’s where product feedback software and tools step in. AI and automation can help ramp up your processes, allowing your team to quickly iterate and develop new products or features.

‍In this article, we explore ten excellent customer feedback tools you can leverage today to help your team get the right product feedback. With your freed-up time, you can then focus on building a product that fits your customers, the market, and your business. 

What is product feedback?

A product's success depends on having the correct data. 

Product feedback helps product management teams ensure their product's success and keeps everyone aligned on its roadmap. Collecting feedback helps improve its features, usability, and functionality.

Product managers can connect their products to customer needs and solve user pain points by gathering feedback from:

• Top users.
• New customers.
• The sales process (including lost deals).
• Colleagues and engineers.
• The market (including social media and customer support interactions).

Common challenges in gathering feedback

Gathering feedback and analyzing the data to draw actionable insights has traditionally been difficult. Deploying product surveys and testing new features in the market can be time-consuming and sometimes overwhelming.

Other common challenges that product teams experience when gathering customer insights and feedback include:

1. The lack of enough feedback from customers. 
2. Getting feedback that is irrelevant or inactionable.
3. Closing the feedback loop with customers.
4. An overload of feedback that is hard to manage and analyze. 
   

Fortunately, some solutions make collecting feedback easy and fast. These tools also help analyze user insights on a larger scale.

Ten best product feedback software and tools

Great tools will help improve feedback management and ultimately streamline your workflow. 
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Our list of product feedback tools includes AI-powered co-pilots, software platforms, systems, and apps. 

1. Revo

Revo is your AI-powered copilot. It works in the background and proactively gathers the right product feedback for impactful product management. All you have to do is tell Revo what you need. The intuitive tool will then get it so you can make the right product decisions. 

Revo provides real-time actionable insights and automated alerts while merging customer feedback from various sources (including Zendesk, social media, Intercom, and Slack). It also streamlines stakeholder communication through automated reports in a feed to keep all parties aligned on your product roadmap. 

Revo empowers you and your team to: 

• Capture every minute of feedback from all your favorite sources, including Jira.
• Quickly see the whole picture of your product’s user feedback in real time.
• Improve prioritization and resource allocation based on up-to-date user feedback.
• Get automated improvement suggestions based on customer feedback.

2. Canny

Next on our list is Canny, a product feature board that empowers you with feature voting and analysis. 

Canny allows you to collect product feedback in one channel. The solution harvests feedback data from popular communications systems, including HubSpot, Intercom, and Zapier. To facilitate interpreting your data, Canny also lets you filter by board, category, tag, and post owners.

Canny helps product teams to:

• Centralize product and customer feedback in one place.
• Update users after your team follows up on customer feedback.
• Easily transfer feedback data to project management tools.

3. Qualaroo

Qualaroo is research and customer feedback software that collects feedback as users interact with your product or website. Pop-up surveys allow you to gather feedback as users journey through your product, providing the data needed for sentiment analysis. 

Focusing on users' feedback as they engage with your product, you can design targeted questions to generate actionable data. You can also segment customers based on pricing tiers and customer journey stages. 

By implementing Qualaroo, product managers can:

• Track feedback with on-page or in-app templates or survey tools.
• Harvest user feedback while customers are using the product.
• Deploy tailored feedback forms, questionnaire templates, or pop-up surveys.

4. Survicate

Survicate is a customer survey tool that helps product teams by automating customer feedback collection and analysis through various survey types. 

The in-product micro surveys empower the targeting of specific users with pop-up surveys to ensure contextual and relevant feedback. You can also create surveys that support multiple survey formats, including NPS. 

With the help of Survicate, product teams can:

• Automate feedback collection with targeted, contextual surveys.
• Set up email notifications or integrate with Slack to stay informed in real time.
• Connect with tools like Mixpanel, Amplitude, or Productboard.

5. Delighted

Next on our list is Delighted, a customer feedback survey that can run CSAT, CES, and NPS surveys. The tool includes great functionality for collecting various types of satisfaction feedback and measuring whether your product is fit for market. 

Delighted’s AI-powered analytics board provides you with segmentation of feedback to offer insights into NPS scores. This functionality also includes highlighting industry NPS benchmarks, tracking common survey answers by keywords, and generating charts.

With access to Delighted, product teams can readily:

• Set up and run NPS and CSAT surveys.
• Integrate with bug-tracking tools and CRMs. 
• Distribute surveys via email, website widgets, or shareable links on social media.

6. UserVoice

UserVoice enables product managers to collect, analyze, and act on user feedback.

You can capture customer feedback directly with the branded feedback portals and in-app feedback widgets. The branded portal empowers users to vote and discuss product features, while the widget functionality allows customers to submit feedback quickly.

Product managers can utilize UserVoice to:

• Combine both customer and internal feedback within a single platform.
• Push feedback and status updates to a dedicated Slack channel. 
• Enable users to share customer experience feedback quickly.

7. Typeform

Typeform is a tool for creating user-friendly surveys, feedback forms, and quizzes. The tool shows customers one question at a time, creating a frictionless user experience that encourages higher response rates.

The solution is a great fit for development teams looking for beta feedback, marketing teams looking for customer insights, and everyone needing quick and straightforward feedback. 

With Typeform, product managers can: 

• Deploy customizable survey templates to gather feedback at pace.
• Embed surveys within software or apps.
• Utilize the built-in analytics dashboard to track results and generate reports.

8. UserTesting

UserTesting is a feedback platform that offers live customer interviews and usability testing. The tool’s features empower teams to gather direct feedback on how customers interact with their prototypes or products.

You can also centralize these user interviews, testing sessions, research notes, and videos on one platform. Moreover, the search engine helps you locate the specific insights you're looking for across multiple projects.

By integrating UserTesting, your team can:

• Conduct live usability testing to gather real-time user feedback.
• Run card sorting, tree testing, and prototype feedback research analysis.
• Centralize product feedback data in one platform. 

9. Hotjar

The website analytics tool Hotjar offers product teams a visual understanding of user behavior through heatmaps and session recordings. 

HotJar’s key attraction for product managers is the ability to deliver actionable insights into customer preferences and interactions. The tool is especially great for collecting on-page feedback and monitoring user behavior to improve the customer experience.

HotJar helps product managers to:

• Track user experience with heatmaps and replay in-app sessions.
• Collect on-page feedback and in-product insights.
• Uncover user preferences and areas for improvement.

10. Pendo

Pendo empowers product teams to conduct product analytics, provide in-app guidance, and manage feedback. By centralizing the feedback process, you can leverage the feedback module to effectively gather and act on customer feedback. 

Leveraging the solution's surveys and polls, you can gather customer satisfaction and other feedback metrics from mobile apps. Pendo’s feedback and roadmap features integrate seamlessly to ensure you can streamline user input into your product strategy. 

Utilizing Pendo enables product managers to:

• Link user feedback directly to a product roadmap.
• Analyze feedback with advanced filtering, including customer sentiment and feature requests. 
• Improve user onboarding and track feedback to generate data-driven reports.

Get actionable insights with a tool that empowers your workflow

With the increasing demand for user-centric products, finding the right feedback tool can help streamline your workflow and unlock valuable insights into your customers’ needs.

An AI-powered product manager co-pilot like Revo will help guarantee you get every valuable insight. Proactively working in the ‘back office’ of your workflow, Revo will gather the product feedback and other critical data you need to turn insights into action.