Revo's Product Management Glossary

The duration between a product's conception and its availability for sale to customers.

The maximum potential market size for a product or service, representing all possible customers and revenue if 100% market share was achieved.

Guidelines or principles for evaluating and improving the user-friendliness of a product's interface design, helping identify potential usability issues and enhance overall user experience.

A process of evaluating a product or interface by testing it with representative users to identify usability issues and improve user experience.

A phase of software testing where end-users verify that the system meets their requirements and functions as expected in real-world scenarios.

The level of interaction, involvement, and satisfaction users have with a product or service, often measured through metrics like active usage, retention rates, and user feedback.

Quantitative measures that track how users interact with a product, including metrics like active users, session duration, retention rate, and feature adoption.

The overall experience and satisfaction a user has when interacting with a product, encompassing usability, accessibility, and emotional response.

A step-by-step path users take to complete a specific task or achieve a goal within a product or application.

The visual elements and layout through which users interact with a product or software application, including buttons, menus, and screens.

The process of guiding new users through the initial setup and familiarization with a product or service, aimed at increasing adoption, engagement, and long-term retention.

A fictional representation of a typical user or customer, encompassing their characteristics, behaviors, needs, and goals, used to guide product design and development decisions.

The process of gathering and analyzing data about users' needs, behaviors, and preferences to inform product design and development decisions.

A concise description of a software feature from an end-user perspective, typically following the format "As a [user type], I want [goal] so that [benefit]."

A collaborative technique for visualizing user needs and product features, organizing them into a narrative flow to prioritize development and create a shared understanding of the product roadmap.

An approach that prioritizes user needs, preferences, and limitations throughout the entire product development process, ensuring the final product is intuitive, effective, and satisfying for its intended users.

A compelling statement that articulates the unique benefits a product or service offers to customers, addressing their needs and differentiating it from competitors.

A visual tool used to analyze and optimize the flow of materials and information required to bring a product or service to a customer, identifying waste and improving efficiency in the process.

A systematic approach to collecting, analyzing, and acting upon customer feedback and insights to improve products and services.

A linear, sequential approach to product development where each phase must be completed before the next begins, typically following stages like requirements, design, implementation, testing, and maintenance.

A prioritization technique that balances job duration, cost of delay, and business value to determine the order of work items in product development.

A basic visual representation of a product's layout and structure, typically used in early design stages to outline key elements and functionality without detailed styling.