Revo's Product Management Glossary

Adherence to legal, regulatory, and industry standards throughout the product lifecycle to ensure safety, quality, and ethical practices.

An ongoing process of gathering customer insights and feedback to inform product decisions and improvements throughout the product lifecycle.

A software development practice that automates the process of integrating code changes and deploying applications, enabling faster and more reliable product releases.

The percentage of users who take a desired action, such as making a purchase or signing up for a service, out of the total number of visitors or interactions.

A project management technique that identifies the longest sequence of dependent tasks in a project, determining the minimum time needed for completion and highlighting activities that cannot be delayed without affecting the project timeline.

The process of verifying a website or web application's functionality, appearance, and performance across different web browsers and devices to ensure consistent user experience.

A group of individuals from different departments or areas of expertise working together to achieve a common goal or complete a specific project.

The total cost of acquiring a new customer, including marketing and sales expenses.

The time it takes for a company to recover the cost of acquiring a new customer through revenue generated from that customer.

The percentage of customers who stop using a product or service within a given time period.

A process of validating product ideas through customer interviews and feedback to ensure market fit before full development.

A metric measuring the ease or difficulty customers experience when interacting with a product or service, used to assess and improve customer satisfaction and loyalty.

A visual tool used by product managers to gain deeper insights into customer needs, behaviors, and emotions, helping to guide product development and decision-making processes.

A process of collecting, analyzing, and acting on customer feedback to continuously improve products and services, informing product decisions and enhancing customer satisfaction.

A data analysis approach that tracks and visualizes customer interactions across multiple touchpoints and channels, providing insights to optimize the overall customer experience and improve business outcomes.

A visual representation of a customer's interactions with a product or service over time, highlighting touchpoints, emotions, and opportunities for improvement.

The process of introducing new customers to a product or service, guiding them through initial setup, and ensuring they understand how to use key features effectively.

Quantitative measures used to evaluate and optimize the process of introducing new customers to a product or service, tracking their initial engagement and success.

Fictional profiles representing typical users of a product, used to guide design and marketing decisions.

The percentage of customers who continue using a product or service over a specific period, indicating customer loyalty and satisfaction.

The process of dividing a company's customer base into distinct groups based on shared characteristics, behaviors, or needs to tailor marketing strategies and product offerings more effectively.

A decision-making model that defines four roles: Driver (leads the process), Approver (makes final decisions), Contributor (provides input), and Informed (kept updated on progress).

A technique for releasing new features to a subset of users without making them visible, allowing for testing and evaluation in a production environment before full deployment.

User interface design techniques that manipulate or deceive users into making unintended decisions, often benefiting the business at the expense of the user's experience or interests.

The protection and responsible handling of user information collected, stored, and processed by a product or service, ensuring compliance with regulations and maintaining user trust.