Revo's Product Management Glossary

A method of comparing two versions of a product or feature to determine which performs better based on user data and metrics.

A customer lifecycle model focusing on Acquisition, Activation, Retention, Referral, and Revenue, used to measure and optimize user engagement and growth in digital products.

A system for creating, publishing, and overseeing APIs, enabling organizations to control access, monitor usage, and ensure security and scalability of their API ecosystem.

The percentage of target users or customers who start using a new product or feature within a specific time period.

A technique for organizing ideas and insights into logical groups to identify patterns and relationships, often used in brainstorming sessions and problem-solving.

A collaborative technique for organizing ideas and insights into logical groups based on their relationships, used to identify patterns and themes in user research or brainstorming sessions.

An iterative approach to project management and software development that emphasizes flexibility, collaboration, and rapid delivery of working products through short cycles called sprints.

A cross-functional team of teams working together to deliver value continuously through a series of iterations and program increments in the Scaled Agile Framework (SAFe).

A technique used to identify, visualize, and validate key assumptions underlying product decisions, helping teams prioritize research and testing efforts.

A prioritized list of features, tasks, or user stories that have not yet been completed or implemented in a product development process.

A collaborative process of reviewing, refining, and prioritizing items in the product backlog to ensure it remains up-to-date and aligned with project goals.

A marketing strategy that groups customers based on their behaviors, usage patterns, and interactions with a product or service to tailor offerings and improve user experience.

A business approach that focuses on creating uncontested market space and making competition irrelevant by offering unique value to customers, rather than competing in existing, saturated markets.

A deployment strategy that minimizes downtime by running two identical production environments, allowing for seamless updates and quick rollbacks if issues arise.

A separate line of development in version control, allowing parallel work on different features or fixes without affecting the main codebase.

A visual representation of work completed versus time, used to track project progress and predict completion dates in agile development.

A visual tool that tracks project progress by showing completed work against the total scope over time, helping teams monitor velocity and forecast completion dates.

The ability of an organization to quickly adapt to market changes, customer needs, and emerging opportunities by flexibly adjusting strategies, processes, and products.

A strategic technique that identifies and visualizes an organization's core abilities, processes, and resources, enabling product managers to align product development with business objectives and identify areas for improvement or innovation.

A strategic management tool that visually represents a business model's key components, including customer segments, value propositions, channels, revenue streams, and cost structure, on a single page.

A deployment strategy where a new version of software is gradually rolled out to a small subset of users before full release, allowing for real-world testing and easy rollback if issues arise.

The percentage of customers who stop using a product or service within a given time period.

A usability evaluation method where evaluators step through user tasks to identify potential issues in the interface design and user experience.

A method of analyzing user behavior by grouping users into cohorts based on shared characteristics or experiences over time, allowing product managers to track retention, engagement, and other metrics across different user segments.

A systematic evaluation of competitors' products, strategies, and market positions to identify opportunities and threats for a company's own offerings.