Revo's Product Management Glossary

A data-driven marketing strategy focused on rapid experimentation and low-cost tactics to accelerate user acquisition and product growth.

Quantitative measures used to track and evaluate a product's expansion, adoption, and success over time.

A user-centered approach to measure product success through five key metrics: user happiness, engagement, adoption rates, retention levels, and task completion effectiveness.

A visual representation of data using colors to indicate intensity or frequency, helping product managers identify patterns, trends, and areas of focus in user behavior or product performance.

A usability inspection method where experts evaluate a product's interface against established design principles to identify potential usability issues and improvements.

A detailed, visually accurate representation of a product's user interface, closely resembling the final design and functionality.

A detailed description of the type of customer who would benefit most from a product or service, used to guide marketing and development efforts.

The alignment between a product idea and a viable market opportunity, indicating potential for success and customer demand.

A strategic planning technique that visualizes the relationship between business goals, stakeholders, impacts, and deliverables to guide product development and prioritization.

A collaborative workshop tool used to align stakeholders on a project's vision, goals, and scope before development begins.

The organization and structure of information within a product or system to enhance usability, findability, and user experience.

A method for measuring and evaluating progress in startups and new product development, focusing on actionable metrics rather than vanity metrics to validate learning and guide decision-making.

A structured process for evaluating and filtering new product ideas, progressing from a large number of initial concepts to a few viable options for development and launch.

A framework that focuses on understanding the underlying motivations and goals customers have when using a product or service, rather than their demographic characteristics or product features.

A quantifiable metric used to evaluate the success and performance of a product or business objective.

A visual workflow management method that helps teams visualize tasks, limit work-in-progress, and maximize efficiency.

A framework for categorizing product features based on customer satisfaction, distinguishing between must-have, performance, and delighter attributes to prioritize development efforts and enhance user experience.

A framework for scaling Scrum to multiple teams working on a single product, emphasizing simplicity and cross-functional collaboration.

A one-page business plan template that helps entrepreneurs quickly outline key elements of their business model, including problem, solution, unique value proposition, customer segments, and revenue streams.

An iterative approach to creating products that emphasizes rapid prototyping, customer feedback, and continuous improvement to minimize waste and maximize value.

A methodology that emphasizes rapid iteration, customer feedback, and validated learning to develop products and businesses quickly and cost-effectively.

An iterative approach to product design that emphasizes rapid prototyping, user feedback, and continuous improvement, focusing on validating assumptions and reducing waste in the development process.

The total revenue a customer is expected to generate for a company over their entire relationship.

The process of adapting a product or service to meet the language, cultural, and functional requirements of a specific target market or region.

A basic visual representation of a product's layout and functionality, typically hand-drawn or created with simple tools, used to quickly explore and communicate design ideas.