Revo's Product Management Glossary

A high-level, aspirational description of the product's long-term goals and desired impact, guiding strategic decisions and aligning stakeholders.

A business strategy that relies on the product itself as the primary driver of customer acquisition, retention, and expansion, emphasizing user experience and value to fuel growth.

A user-centric approach where new users are guided through a product's core features and value propositions through hands-on interaction, allowing them to experience the product's benefits firsthand during the onboarding process.

A sales approach where the product itself drives customer acquisition, conversion, and expansion, relying on user experience and product value to generate revenue and growth.

The degree to which a product satisfies a strong market demand and meets customer needs effectively.

A visual tool used to align product features with market needs, helping teams assess and achieve product/market fit by mapping customer segments, value propositions, and key product attributes.

A design principle that presents information gradually, revealing details as needed to reduce complexity and cognitive load for users.

The practice of crafting and refining input instructions for AI language models to generate desired outputs or behaviors, enhancing the effectiveness of AI-powered features in product development.

An early, basic version of a product used to test concepts, gather feedback, and refine design before full development.

A code change proposal submitted by a developer for review and integration into the main codebase, allowing for collaboration and quality control before merging.

A research method that focuses on gathering non-numerical data through interviews, observations, and open-ended questions to gain deep insights into user behaviors, needs, and motivations for product development and improvement.

A data-driven approach to product development and decision-making, using statistical analysis and measurable metrics to validate hypotheses and inform product strategies.

A project management tool that defines roles and responsibilities for tasks or deliverables by assigning team members as Responsible, Accountable, Consulted, or Informed for each item.

A framework for prioritizing product features or initiatives by evaluating and scoring them based on four criteria: Reach (number of users affected), Impact (value delivered), Confidence (certainty of outcomes), and Effort (resources required).

A fast, iterative process of creating and testing early versions of a product or feature to quickly validate ideas and gather user feedback before full development.

The process of planning, scheduling, and controlling the deployment of software releases across different environments and to end-users, ensuring smooth transitions and minimal disruption to operations.

The process of organizing and scheduling product releases, prioritizing features, and aligning development efforts with business goals and customer needs over a specific time period.

A method of evaluating how well a product retains its users over time, typically measuring the percentage of users who continue to use the product after a specific period.

The percentage of users who continue to use a product or service over a specified period of time.

A financial metric measuring the profitability of an investment relative to its cost, expressed as a percentage or ratio.

The process of identifying, assessing, and mitigating potential threats or uncertainties that could impact a product's success, timeline, or objectives throughout its lifecycle.

The process of evaluating and ranking features or initiatives on a product roadmap based on their strategic importance, customer value, and resource constraints to determine the order of implementation.

A framework for implementing agile practices at enterprise scale, integrating principles from Agile, Lean, and DevOps to align large organizations around value delivery.

A strategic planning tool that evaluates a product's Strengths, Weaknesses, Opportunities, and Threats to inform decision-making and strategy development.

Key performance indicators used to measure and evaluate the success, growth, and health of Software-as-a-Service businesses, including customer acquisition cost, churn rate, monthly recurring revenue, and customer lifetime value.